life by

At Deerly, we believe in living life by design, not by default. We love encouraging others to be intentional in their living and help them implement healthier habits. Our blog and services reflect that belief. We combine our love of aesthetics and intentional living to help others live a holistically and beautifully designed life.

what we are all about


we are building a

We are not an expert in all things so we collaborate with the people who are. To continue to grow our community, we need more contributors to our blog. If you have a story to share or a topic you are passionate about, please reach out to us. Do you have someone you would like to recommend? Please send their information our way. We need your help in growing the content we share and the community we reach. 

Those interested in working with us, please reach out! We can never have too many friends.

We are not an expert in all things so we collaborate with the people who are. To continue to grow our community, we need more contributors to our blog. If you have a story to share or a topic you are passionate about, please reach out to us. Do you have someone you would like to recommend? Please send their information our way. We need your help in growing the content we share and the community we reach. 

Those interested in working with us, please reach out! We can never have too many friends.



+scorpio sun, capricorn moon
+holistic health coach
+display artist
+podcast listener
+matcha drinker

Emily is a multi-faceted designer whose career started in visual display and merchandising. She strengthened her 3-D design skillset as a Display Artist for Anthropologie, a brand renowned for its windows and displays. Emily went on to join a high-end interior design firm in Washington, DC and continued her design education becoming a certified interior decorator. After relocating, Emily began taking on design clients leading to the founding of The Deerly Co. The design studio specialized in interiors, branding, and styling content. She began collaborating with other creatives to style and creative direct photoshoots, merchandise retail spaces, and serve as a creative eye for other brands. After struggling with burnout in her creative career, Emily decided to design a better life for herself and take ownership of her health. Emily enrolled in the Institute of Integrative Nutrition health coaching program. She landed on IIN because of its holistic approach to health. Its curriculum focuses on twelve areas of life from health to relationships to finances to creativity. It is all about finding balance and fulfillment in all areas of your life. Due to Emily's various interests, The Deerly Co. has evolved into a lifestyle brand with the mission of balancing form and function to live a holistically designed life.

have questions for Emily or just want to chat?  email Emily

Emily, her fiancé, Taylor, and their pup, River, are no longer Richmond-based. They are on the go! They have the rest of the year booked and will be living in Airbnbs in a different city every month. Check in to see where they are currently exploring!

life update!

blog contributors

meet our


Erica is a Los Angeles based podcaster and content creator. Her weekly lifestyle
podcast, Irrepressible, launched in Oct 2020 as a solution to help you find a realistic approach to life. After working in the fashion and acting industry, it’s no coincidence she found her way to podcasting and has had guests including celebrity hairstylists, CEO’s
of major non-profits, stars of Netflix hit series + she’s sharing an inside look into her life as well.




Sarah currently lives in Denver  with her husband, pup, and two kitties. She started Complicated Basic in 2020. Her Dad passed from cancer two years ago and it totally upended life and changed her perspective. Complicated Basic was born to be a place of connection and understanding for those going through difficult times and looking for ways to cope, feel good about themselves, and still find the joys in everyday life. She's passionate about building community and healing through what feels good and looks good  (self-care, makeup and hair tips, styling, etc.).

Gwen is all about striking balance in all aspects of life. During the day, Gwen is a transit planning consultant in Boston. Gwen received both her Bachelor’s and Master’s in Urban and Regional Planning and has used her skills to help people move throughout cities and intentionally plan spaces for work and play. She believes that finding self-care and wellness is super important for anyone to live a healthy and meaningful life. She challenges herself to move everyday and to eat intuitively. Gwen enjoys pilates, tennis, yoga, cooking, and traveling.

Ahna is a certified Integrative Holistic Health Coach and founder of Saha Wellness, based out of San Francisco, CA. As someone who has lived with chronic illness, Ahna is deeply passionate about creating a nourishing and inclusive space to empower and educate women on their innate ability to heal from the inside out. Emphasizing each of her client’s unique health goals, Ahna specializes in connecting the dots to the root cause of symptoms while creating a holistic action plan that supports moving toward optimal health and transformation.


Clarissa is a New York City based creator who recently launched her brand, Clarissa & Ko., with a vision of helping create meaningful moments and deeper connections. Clarissa & Ko. is a print & card service and gift shop. All products are based on Clarissa’s original watercolor art. 




Taylor best describes herself as multi-passionate, working full-time in healthcare and spends her free time empowering women to establish holistic, realistic and sustainable healthy living. She believes in the power of goal setting, incremental growth, and habits.

Lauren is a virtual assistant supporting entrepreneurs in the lifestyle, home, travel, and wedding space with their endless to-do lists. She lives in Richmond, Virginia, with her husband and two cats. She enjoys binging House Hunters from the comfort of her couch or visiting new places. There is no in-between. 

Isabella is a creative thinker, designer, and doer from Boston, MA. She is the founder of ByBell Creative, a brand strategy and design studio. She loves helping her clients find clarity in their business and solve their problems through strategic and intentional design. When she's not working, you can find her out for a rollerblade, in the kitchen making a mess, or scheming her next DIY project. 


Valerie is married with a one-year-old and another on the way and lives in coastal NC with two rescue pups. She works as a marketing coordinator for a family business CPA firm, but her background is healthcare. She's very much passionate about that. She loves baking, being outside, doing volunteer work, and watching sports. She loves sharing her experience with motherhood with everyone around her because it helps her be the best version of herself!




Katoya has been doing hair professionally for 8 years. The two most rewarding things in the industry are making people look and feel good about themselves. While her specialty is catering to the art of styling, she also prides herself on having outstanding customer service and experience. Currently, she provides her expertise to clients in the comfort of their home. While her resume in hair care is extensive, it is important for her to pass on the techniques she has learned to others so they may hone in on their craft. 

Chelsea is a joyful entrepreneur that runs both Chelsea Schmidt Photography, a wedding and lifestyle photography business, and Brand Gloss, a branding photography business for small businesses and creatives. Chelsea has been snapping photos for seven years now and still finds it as fascinating as day one.When she isn't editing photos, she's playing with her two year old Cavapoo and cooking up a new recipe.

Ashley is a certified physician's assistant with over 7 years of experience in the medical field! She works at a Family Medicine clinic in central Virginia, where she has taken care of people of various ages, sexes, races, and backgrounds. She has learned a lot about health literacy by caring for these patients, and I spend much of my day educating others on overall wellness. Her passions are in women's health, holistic healthy lifestyles, and mental wellness.


Born and raised on Long Island, Sam was just a train ride away from the art and culture of New York City. Since falling in love with fashion at a young age, Sam has been passionately helping others, and herself show their true style and find confidence in their honest selves. Sam is currently based in VA but headed to the NC coast with her fiancé. Chris and Sam met at James Madison University and have since added their rescue dog, Tilly, to their family. She is sharing these passions and so much more with her growing following on social media.




A firm believer that food nourishes not only the body, but the heart and soul too – Jacquelyn is an amateur home cook and aspiring food writer. Inspired by Julia Child and Ina Garten, she loves that food has the ability to connect us all to our families and community in both simple and complex ways. Outside of all things food, she loves Bar Method, is a sucker for a good read and spending time outside in her garden. She lives in Richmond, Virginia with her husband and sous-chef (dog) Murphy.

M.A. is from New York and currently lives in Mooresville, North Carolina with her fur babies. She was born in Manhattan, raised in Brooklyn, and then later moved to the Catskill Mountains in Acra where she had spent her summers. She currently works as a PreSchool teacher, but her professional life has been varied over the years, as her interests have always run the gamut of professions. She has worked as a Teacher, a Paralegal, Banker, Event Organizer, Executive Director, and Grant Writer. She loves films, reading, writing, and photography.

Neva is the Chief of Operations for a well-respected chiropractic wellness facilities in Orange County. With nearly 15 years of experience in healthcare administration, she has mastered the art of establishing a white-glove patient experience and is passionate about partnering with offices nationwide to provide consultative guidance on how to implement structure, foster growth, and illuminate the chiropractic experience. The love she has for her work is infused in her creative efforts as she shares her knowledge of all things wellness on her blog, Grit & Gratitude


LIFESTYLE & Self-work

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LIFESTYLE & Self-work


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wellness, lifestyle & self-work

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