Our designs reflect your business and you while strategically communicating to your target audience. Help us craft your dream brand to life. Having a professional and beautiful brand will give you confidence to do what you do best.
WE BRING YOUR
BRAND TO LIFE
01. the essentials
branding in a week
02. brand identity design
03. brand + web design
This package equips you with all the visual components your brand needs delivered on an expedited timeline.
timeline: 1 week
design rooted in strategy
Thorough identity discovery and brand positioning for a beautiful and strategic brand.
timeline: approx. 6 weeks
investment: custom quoted
an on-brand presence
All the offerings of the brand identity design and a custom ShowIt website.
timeline: project dependent
investment: custom quoted
+ mood board
+ logo suite
+ color palette
+ type kit
+ external brand guide
+ the essentials
+ strategy doc
+ target audience analysis
+ internal brand guide
+ brand implementation guide
+ brand identity design
+ custom ShowIt website
+ collateral design add-ons
+ website retainer optional
BALANCING form & function
Before we begin, I love to get to know you! The first step is an inquiry form or email. Share a little bit about you, your business, and what you are looking for. We then hop on a call to chat it through. I assess what you express and give some feedback on what you need. Branding is an investment, and I want to ensure the package and deliverables will serve you best at this point in your business. This is the time for us to get to know each other to see if we are a good fit! As this may be your first time working with a brand designer, you can ask all the questions you are curious about to ensure you are confidently entering this project.
From our consultation, I put the deliverables and timeline discussed on paper. All proposals are tailored to your project scope. Our proposal will also include pricing and your chosen payment plan. We are happy to discuss different payment options with you! Our client management system houses your proposal, contract, and payment schedule. Once signed and deposit paid, your start date is secured!
02. custom proposal
All brand packages start with an identity questionnaire. This questionnaire gives me insight into you, your brand, your ideal audience, and the future of your brand. I encourage you to spend your time on these questions and get specific. These questions may prompt you to think about your business in a way you haven't before. Have fun with it! The more information you share, the more informed I am. Depending on client communication preferences, we will often follow-up the questionnaire with a discovery call or follow-up email.
03. identity discovery
Your brand foundation is the strategy behind the design. I take the information you have given me and combine it with industry, target audience research, and psychology to compose your brand direction, mission, goals, differentiators, descriptors. The foundation includes ideal audience insight, values, ideal client profiles, and purchase path scenarios. It serves as a valuable internal document to guide how your brand interacts with the world. Tagline/mission statement development also begins here if the client has expressed interest in one. The expedited essentials package does not include the brand foundation document.
04. brand foundation
Before the designing begins, I will send over a brand mood board for you to approve. The mood board ensures that we are aesthetically on the same page. It includes imagery and visual cues that represent the brand. The mood board is an exciting part of the process as it gives you a peek into your visuals!
05. mood board
Now, we get designing! Your brand is brought to life through design concept(s) that include your logo suite, color palette, and font kit. Depending on your package choice, the amount of collaboration varies. Your branding will reflect your business while also effectively communicating with your target audience.
06. brand visuals
Once you have reviewed the design concept(s), I will make any tweaks we have discussed to refine the brand elements. We want you to feel connected to the brand and make adjustments to do so. We format your logo suite into your color palette.
Once your visuals are refined, I deliver all your brand package. Your package will include all the logo files in multiple formats, fonts, and your comprehensive brand guide. Depending on your chosen package, your brand guide may include strategy and guidance.
08. brand delivery
Your brand is ready for the world! Feel confident with the custom brand that reflects you and your business. I love hearing how clients are so much more comfortable promoting their newly branded business. I will continue to support you, cheer you on, and be here for your future design needs.
Business cards, welcome packets, proposals, etc... all the elements you use that need to be design on-brand.
Made in Canva or Adobe to match your needs. Editable for you to update with ease. Perfect for proposals, brochures, social graphics, and more.
Have me and my team readily available for all your design needs-- I'd love to be part of your team!
A custom ShowIt website to showcase your business. Website can be continually updated with retainers or have me teach you the ShowIt basics so you can maintain yourself.
Not ready to invest in a custom website? I can take your chose template and make it unique to you to ensure your website feels special.
Q. Do you offer copywriting
Q. Do you offer social media
Q. Do you offer payment plans?
Yes! We work with a professional copywriter. Copywriting services can be added to any package. The combination of visuals and written communications serves our clients well.
Yes! We understand that design services are an investment and work with you to make a plan that works for you.
Q. I need something else
designed-- can you help?
Of course! Let us know what you need help with and we can send you a custom proposal.
100% of clients that have completed the post 6-month questionnaire have experienced an increase in revenue, inquiries, and social media following.
This is something we are really proud of.